Fitbit is unveiling a series of fashion-forward wristbands to go with their Versa smartwatch. The knitted wristbands in their PH5 collection, which were made in a partnership with the Council of Fashion Designers of America, â€śblend traditional knitwear with a futuristic aesthetic in three original styles,â€ť according to the company. Each knit style, either striped, ribbed, or metallic, is available in two color choices for $39.95 each.
The product, as weâ€™ve reported previously, is still a dead ringer for an Apple Watch â€” mostly due to the rounded square-ish shape and reduced bezels, which are both a far cry from the design of Fitbitâ€™s first smartwatch, the severe and angular Iconic.
It looks like taking a page out of Appleâ€™s design book boosted Fitbitâ€™s smartwatch sales â€” while the Iconicâ€™s sales stagnated, the Versaâ€™s sleek display made it a hit in the market, and the company celebrated 1 million units sold this past June. Maybe offering these new wristbands will give consumers a way to distinguish between the two brands.