Smart collars in the pet wearable devices market accounted for over 40% of the global industry share in 2016. The collars are allowing owners to monitor the petâ€™s activity level and location at all times. These smart collars use Wi-Fi, GPS, sensors and cellular data to send statistics to the ownerâ€™s smartphone. The data collected through the collars is helping owners track their petâ€™s health and vital signs. Usage of GPS-based wellbeing trackers that utilize innovative applications for acquiring the pets ongoing updates on smartphones is a pivotal driving factor.
Pet wearable devices market was estimated to be over USD 1 billion by 2016 with the industry growth pegged at a CAGR of over 20% during the forecast timeframe. Rise in adoption of pets coupled with increase in disposable incomes in several North American households is anticipated to drive the pet wearable devices market over the coming years. Over 60% of the American homes own either a cat or a dog. The owners have increased their expenditure on pets by investing in wearable devices, as they help remotely monitor and control the petâ€™s health and fitness.
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Growing interest for security & wellbeing of pets, and ongoing developments in mapping portals with the infiltration of smart devices will stimulate the GPS enabled devices in the pet wearable market. Wearable technology is changing the lives of both pets and their owners, with mobile apps at the center of the industry. From GPS tracking to RFID implants, the usage of mobile apps and wearable technology in pet industry is providing innovative security and safety solutions to owners and their pets.
Moreover, the pet wearable devices market is anticipated to witness high growth over the coming years, owing to rising concerns regarding pet health. The pet industry has started to leverage trends in human fitness & health owing to the growing interest in monitoring pet health to supporting safe implementation of health regimes, such as weight reduction & control feeding. Pet wearable market is growing in popularity as they are specifically designed for cats & dogs with are proactively integrating preventative healthcare into the petâ€™s daily lives.
U.S. Pet Wearable Market Size, By Product, 2016 & 2024 ($Mn)
Demand for pet care is increasing resulting in the increasing demand for highly specialized premium products and services in the pet wearable devices market. Growing implementation and usage of wearable diagnostics devices for pets will drive the industry growth. Tagging of commercial and household pets for medical purposes will gain significance and momentum. In addition, IoT enabled devices are predicted to profoundly affect the medical and restorative finding segments. Rising awareness for the remote observing, and control of pets will further fuel the industry demand.
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The RFID based devices accounted for over 30% revenue share in 2016. The growing trend of implementing RFID tags for dairy animals and pet tracking is a vital factor driving the RFID demand in the pet wearable devices market. These devices are designed for ultra-high and low frequencies, and are used in continuously recording readings of a petâ€™s daily activities and for animal tracking respectively.
Asia Pacific pet wearable devices market is anticipated to grow at a substantial growth owing to the urbanization and rise in popularity of pets. Owners have a strong emotional connection with their pets, which has encouraged several service providers to develop innovative devices. With growing busy lifestyles and rising work & home pressures, large number of population in countries such as China and Japan are adopting pets to help relieve stress and as companions.
Key players operating in the pet wearable devices market include Nedap N.V., Silent Herdsman Limited, Scollar Inc., Pet Vu Inc., DeLaval, Inc., Dairymaster, PetPace, Otto Petcare, Motorola, Ridogulous Labs, Garmin, FitBark, i4c Innovations, Tagg, Whistle Labs Inc, Loc8tor, and IceRobotics, among others. Companies are investing in R&D operations to provide affordable products to the customers with comparatively low-income levels in North America and Europe.
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